Forma
Forma

One video.month ofcontent.

Paste a YouTube link. Forma listens for the moments that matter, then writes — in your voice — for every platform your audience actually lives on.

No credit card·2 free videos / month·Cancel any time
Short clip · 00:429.8
The moment we measure attention in seconds, we've already lost the argument.
Measuring attention in seconds
Instantly quotable. The line does all the work.
9:161:116:9
X · Twitter245 / 280
Everyone's building for attention. The mistake is thinking attention = interest. Three things that break when you conflate them →
847 312↑ High engagement
Newsletter42% OPEN RATE
ISSUE 22 · THE ECONOMY OF ATTENTION
Measuring the unmeasurable
There's a reason every platform reports 'time spent' and not 'value received.'
YouTube·Podcasts·TikTok·LinkedIn·Substack·Newsletters·Instagram·Twitch·X · Twitter·Reels·Shorts·Bluesky·YouTube·Podcasts·TikTok·LinkedIn·Substack·Newsletters·Instagram·Twitch·X · Twitter·Reels·Shorts·Bluesky·
Medium·Ghost·Beehiiv·Riverside·Descript·Transistor·Notion·Anchor·Spotify·Patreon·Discord·Kajabi·Medium·Ghost·Beehiiv·Riverside·Descript·Transistor·Notion·Anchor·Spotify·Patreon·Discord·Kajabi·
The problem

You make great content.
Nobody sees it.

Most creators publish once and move on. The same video could reach 10× more people across platforms — but repurposing manually takes 6–8 hours of your week, every week.

6–8 hrs
spent repurposing one video, manually, every week
3×
more views for creators who repurpose consistently
4
separate tools the average creator uses just for distribution
How it works

Paste once.
Get everything.

STEP 01

Drop your link

Any YouTube link — tutorials, podcasts, interviews, long-form. Up to 180 min for Agency plans.

STEP 02

Forma listens

We find the moments that travel, read the room each platform actually lives in, and learn your voice from your history.

STEP 03

Collect your work

Clips, captions, threads, a blog post, a newsletter. Copy, download, or publish directly. One click.

What you get

Six surfaces.
One source.

Everything Forma generates from a single link.

Clip suggestions

The moments that travel

Scored, timestamped, and ready for you to cut.

Measuring attention in seconds
00:42
9.8
Every platform is an attention tax
01:20
9.1
The scroll is the message
00:55
8.7
What engagement actually signals
01:08
8.4
Captions

Written for the room

Everyone's building for attention. The mistake is thinking attention = interest. Three things that break when you conflate them →
847 312↑ High engagement
Transcript

Every word, timestamped

00:01:42The moment we start measuring attention in seconds…
00:02:05Every platform is an attention tax. Some charge more.
00:03:18What do you mean by 'the room'?
00:03:24The context the audience already lives inside.
SRTTXTJSON
Blog post
ESSAY · 8 MIN READ · 1,840 WORDS
On the attention economy's fundamental problem
We've built an entire industry on a metric — attention — that no one has really defined. We keep measuring what we know how to measure, not what we actually care about.
SEO structured·Substack ready
Newsletter
ISSUE 22 · 6 SUBJECT LINE VARIANTS
Measuring the unmeasurable
There's a reason every platform reports 'time spent' and not 'value received.' Once you can count something, you start optimising for the count.
42% open rate·Ghost · Beehiiv · Substack
Hooks & Quotes

Lines that get shared

10 hooks and 5 quotes, ready to drop anywhere.

Hooks
Everyone's optimising for the metric. Nobody's questioning it.
The moment you can measure attention, you've already lost the argument.
What if the scroll isn't the problem — it's the answer?
Quotes
""We measure what we can count, not what we actually care about."
""Time spent is not time valued. It never was."
Copy individually or export all
Brand voice

Forma writes like you.

Train Forma on your existing work. We listen for cadence, vocabulary, the way you open a paragraph.

Trained on your voice
Three minutes into watching this sketch I caught myself drafting a brand-voice memo. What SNL did this weekend isn't comedy. It's audience research with a laugh track.
YOUR LINKEDIN · FORMA OUTPUT
Generic AI output
SNL delivered another hilarious cold open this weekend! The sketch was absolutely masterful! Did you catch it? Let us know in the comments below!
WITHOUT VOICE TRAINING
Pricing

Straightforward. No surprises.

Start free, scale when ready. Cancel any time.

Free

Try it risk-free. No commitment.

$0/mo
always free
15 minper video
ReelsTikToksYT ShortsIG videos
2videos / month
30 minsource / month
  • All output types included
  • Clips, captions, blog & newsletter
  • Community support
  • Voice learning
  • Priority processing
  • ZIP download
MOST POPULAR
Pro

For creators who publish consistently.

$29/mo
billed monthly
45 minper video
YouTubePodcastsWebinarsInterviews
30videos / month
22.5 hrssource / month
  • All output types included
  • Voice learning (after 3 videos)
  • Priority processing
  • Export as ZIP
  • Email support
Agency

For creators managing multiple channels.

$99/mo
billed monthly
180 minper video
Full podcastsCoursesConf. talksLong-form
40videos / month
120 hrssource / month
  • Everything in Pro
  • 180 min per video
  • 40 videos / month
  • Priority processing
  • Email support

Got questions

Everything you need to know.

Any video where someone speaks — tutorials, podcasts, interviews, vlogs, webinars. If there's a voice, Forma can turn it into a month of content. Upload a file or paste a YouTube link and you're done.

Most videos are fully processed in 2–4 minutes. You get clips, captions, a blog post, a newsletter, hooks, and key moments — all at once, not one at a time.

Yes. Train your brand voice by dropping in a few examples of your writing and Forma learns your tone, vocabulary, and style. Every output — captions, blog posts, newsletters — comes out in your voice, not a generic AI voice.

Twitter/X, LinkedIn, Instagram, TikTok, and YouTube — each written natively for that platform. Not one caption copy-pasted five times.

No. Paste a link, click generate, collect your content. There's nothing to configure, no prompts to write, no settings to fiddle with.

Yes. Your videos and outputs are yours — private, secure, and never used to train AI models.

Yes — the free plan includes 2 videos with no credit card required. See what Forma produces from your content before deciding anything.

Cancel any time from your settings. No forms, no calls, no waiting. Your content stays in your library.

Forma.

Start with one video.
We'll handle the next thirty.

No credit card. No setup. Paste a link and see what Forma hears in it.

No credit card · 2 free videos/month · Cancel anytime