Forma

One video.A month ofcontent.

Paste a YouTube link or drop a file. Forma listens for the moments that matter, then writes — in your voice — for every platform your audience actually lives on.

See how it works
No credit card·2 free videos / month·Cancel any time
Short clip · 00:429.8
▶
The moment we measure attention in seconds, we've already lost the argument.
Measuring attention in seconds
Instantly quotable. The line does all the work.
9:161:116:9
X · Twitter245 / 280
Everyone's building for attention. The mistake is thinking attention = interest. Three things that break when you conflate them →
847 312↑ High engagement
Newsletter42% OPEN RATE
ISSUE 22 · THE ECONOMY OF ATTENTION
Measuring the unmeasurable
There's a reason every platform reports 'time spent' and not 'value received.'
YouTube·Podcasts·TikTok·LinkedIn·Substack·Newsletters·Instagram·Twitch·X · Twitter·Reels·Shorts·Bluesky·YouTube·Podcasts·TikTok·LinkedIn·Substack·Newsletters·Instagram·Twitch·X · Twitter·Reels·Shorts·Bluesky·
Medium·Ghost·Beehiiv·Riverside·Descript·Transistor·Notion·Anchor·Spotify·Patreon·Discord·Kajabi·Medium·Ghost·Beehiiv·Riverside·Descript·Transistor·Notion·Anchor·Spotify·Patreon·Discord·Kajabi·
The problem

You make great content.
Nobody sees it.

Most creators publish once and move on. The same video could reach 10× more people across platforms — but repurposing manually takes 6–8 hours of your week, every week.

6–8 hrs
spent repurposing one video, manually, every week
3×
more views for creators who repurpose consistently
4
separate tools the average creator uses just for distribution
How it works

Upload once.
Get everything.

STEP 01

Drop it in

Any YouTube link — tutorials, podcasts, interviews, long-form. Up to 3 hours for Agency plans.

STEP 02

Forma listens

We find the moments that travel, read the room each platform actually lives in, and learn your voice from your history.

STEP 03

Collect your work

Clips, captions, threads, a blog post, a newsletter. Copy, download, or publish directly. One click.

What you get

Five surfaces.
One source.

Everything Forma generates from a single upload.

Short clips

The moments that travel

Scored, cut for every ratio, ready to ship.

▶
Measuring attention in seconds
00:42·9:16 · 1:1 · 16:9
9.8
▶
Every platform is an attention tax
01:20·9:16 · 1:1 · 16:9
9.1
▶
The scroll is the message
00:55·9:16 · 1:1 · 16:9
8.7
▶
What engagement actually signals
01:08·9:16 · 1:1 · 16:9
8.4
Captions

Written for the room

Everyone's building for attention. The mistake is thinking attention = interest. Three things that break when you conflate them →
847 312↑ High engagement
Transcript

Every word, timestamped

00:01:42SPK 1The moment we start measuring attention in seconds…
00:02:05SPK 1Every platform is an attention tax. Some charge more.
00:03:18SPK 2What do you mean by 'the room'?
00:03:24SPK 1The context the audience already lives inside.
SRTTXTJSON
Blog post
ESSAY · 8 MIN READ · 1,840 WORDS
On the attention economy's fundamental problem
We've built an entire industry on a metric — attention — that no one has really defined. We keep measuring what we know how to measure, not what we actually care about.
SEO structured·Substack ready
Newsletter
ISSUE 22 · 6 SUBJECT LINE VARIANTS
Measuring the unmeasurable
There's a reason every platform reports 'time spent' and not 'value received.' Once you can count something, you start optimising for the count.
42% open rate·Ghost · Beehiiv · Substack
Brand voice

Forma writes like you.

Train Forma on your existing work. We listen for cadence, vocabulary, the way you open a paragraph.

Your voice · 97% match
Three minutes into watching this sketch I caught myself drafting a brand-voice memo. What SNL did this weekend isn't comedy. It's audience research with a laugh track.
YOUR LINKEDIN · FORMA OUTPUT
Generic AI output
SNL delivered another hilarious cold open this weekend! The sketch was absolutely masterful! Did you catch it? Let us know in the comments below!
WITHOUT VOICE TRAINING
Pricing

Straightforward. No surprises.

Start free, scale when ready. Cancel any time.

Free

Try it risk-free. No commitment.

$0/mo
always free
15 minper video
ReelsTikToksYT ShortsIG videos
2videos / month
30 minsource / month
  • All output types included
  • Clips, captions, blog & newsletter
  • Community support
  • Voice learning
  • Priority processing
  • ZIP download
MOST POPULAR
Pro

For creators who publish consistently.

$29/mo
billed monthly
45 minper video
YouTubePodcastsWebinarsInterviews
30videos / month
22.5 hrssource / month
  • All output types included
  • Voice learning (after 3 videos)
  • Priority processing
  • Export as ZIP
  • Email support
Agency

For teams managing multiple channels.

$79/mo
billed monthly
3 hoursper video
Full podcastsCoursesConf. talksLong-form
15videos / month
45 hrssource / month
  • Everything in Pro
  • 5 team members
  • Shared workspace
  • Brand voice per member
  • Dedicated onboarding
Pro users can process videos up to 2 hours for $2 each. No plan change needed.
Forma.

Start with one video.
We'll handle the next thirty.

No credit card. No setup. Drop a link and see what Forma hears in it.

No credit card · 2 free videos/month · Cancel anytime